The Campaign lets families know who is eligible, what benefits children can get and how to apply for coverage.

The Connecting Kids to Coverage National Campaign, a national outreach and enrollment initiative originally funded under the Children's Health Insurance Program Reauthorization Act (CHIPRA), the Affordable Care Act (ACA), and the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) – is currently funded through the Helping Ensure Access for Little Ones, Toddlers, and Hopeful Youth by Keeping Insurance Delivery Stable Act (HEALTHY KIDS Act) and the Advancing Chronic Care, Extenders and Social Services Act (ACCESS Act) – reaches out to families with children and teens eligible for Medicaid and the Children's Health Insurance Program (CHIP) to:

• Raise awareness about health coverage available under these programs;
• Create opportunities for families to get their eligible children and teens signed up for coverage;
• Motivate parents to enroll their children and teens and renew their coverage; and
• Provide outreach guides and toolkits that can be used to help states, community organizations, schools, health care providers and others organize and conduct successful outreach activities.

CHIP was designed to build on Medicaid and provide health coverage for uninsured children in families who earn too much to qualify for Medicaid and too little to afford private coverage.

• Children with health insurance are more likely to experience healthy physical and emotional growth and more likely to complete high school and graduate college compared with their peers who don’t have health insurance.
• Studies have shown that children with health coverage are less likely to miss school due to illness and are better prepared to learn, and their parents miss fewer days of work
• children enrolled in Medicaid and CHIP experienced better access to care, had fewer unmet needs, and greater financial protection than children who were uninsured